Focus On Privacy and Performance: Turning Privacy Management into a Strategic Advantage
This new report guides health systems on best practices for aligning privacy, performance, and ROI in a landscape that demands all three.
Special Reports
Swipe or scroll down to browse the library of exclusive Special Reports from eHealthcare Strategy & Trends.
Our goal for these reports, and all eHealthcare Strategy & Trends content, is to give you tools and tips, information and inspiration to help you lead as a digital strategist and marketer at your healthcare organization. We are confident you will find high-value, actionable ideas you can put to work for the benefit of your organization.
Members can download these reports for free.
(Not a member yet? Start your free trial today.)
Swipe or scroll down to browse the library of exclusive Special Reports from eHealthcare Strategy & Trends.
Our goal for these reports, and all eHealthcare Strategy & Trends content, is to give you tools and tips, information and inspiration to help you lead as a digital strategist and marketer at your healthcare organization. We are confident you will find high-value, actionable ideas you can put to work for the benefit of your organization.
Members can download these reports for free.
(Not a member yet? Start your free trial today.)
Focus On Digital Front Door: How Health Systems Are Closing the Digital Experience Gap
This new report examines how leading hospitals and health systems around the country create digital experiences that work for patients.
Focus On Digital Marketing Strategy: Winning Approaches to AI, Data Integration, and Bold Campaigns
In this new report from eHealthcare Strategy & Trends, you’ll discover how healthcare organizations are adapting their digital marketing strategies with AI, data, and innovative campaigns to connect with patients more effectively and drive measurable results.
Focus On Digital Content: Telling Stories to Drive Patient Engagement — New Formats and Emerging Tools
In this new report from eHealthcare Strategy & Trends examines real-world examples of engaging, authentic digital content that can help hospitals and health systems connect more effectively with their communities.
Focus On Hospital Websites: Get Proven Tactics to Boost Findability, Engagement, and Conversions
In this new report from eHealthcare Strategy & Trends, you’ll discover how leading hospitals and health systems around the country optimize their websites to attract patients, improve user experience, and strengthen their digital brand presence.
Focus on CRM: How Leading Healthcare Organizations Win by Turning Data into Action
In this new report from eHealthcare Strategy & Trends, you’ll learn how leading hospitals and health systems use CRM tools to acquire new patients, improve patient engagement, optimize communications, and improve health outcomes.
Focus on Social Media: Strategic Storytelling that Builds Trust and Delivers Results
In this new report from eHealthcare Strategy & Trends, you’ll discover how forward-thinking organizations are enhancing their social media strategies to build trust, amplify their mission, and drive results.
Focus On Digital Front Door: How Hospitals and Health Systems Create Seamless and Integrated Digital Patient Experiences
In this new report from eHealthcare Strategy & Trends, you’ll discover effective digital front door strategies you can put to work to attract and retain patients, improve operational effectiveness, and achieve sustainable growth.
Focus on Privacy: Actionable Strategies for Privacy-First Consumer Marketing in Healthcare
In this new report from eHealthcare Strategy & Trends, you’ll discover actionable strategies and expert insights to navigate the complexities of consumer privacy in the healthcare marketing landscape.
Focus on Digital Content: How 16 Leading Healthcare Organizations Engage Audiences Using the Latest Tools, Technologies, and Tactics
In this new report from eHealthcare Strategy & Trends, you’ll discover how leading hospitals and health systems have earned recognition and achieved business results through digital content that engages patients, improves health outcomes, and establishes their healthcare providers as trusted experts and thought leaders.
Focus on Healthcare Websites: Designing Digital Experiences to Meet the Needs of Today’s Consumers and Drive Organizational Strategies
In this new report from eHealthcare Strategy & Trends, you’ll get an inside look at healthcare website transformations from leading hospitals and health systems around the country.
Focus on CRM: Success Stories from Leading Healthcare Organizations
In this new report from eHealthcare Strategy & Trends, you’ll get an inside look at the current CRM landscape in healthcare and discover how hospitals and health systems around the country use it to streamline data and drive growth.
Focus on ChatGPT and Large Language Models: Exploring AI’s New Role in Healthcare Marketing
In this new report from eHealthcare Strategy & Trends, we’ll take you through the first full year of ChatGPT, exploring the opportunities, risks, and practical uses of generative AI in healthcare communication.
Focus on Privacy/Tracking: Strategies to Navigate the Risks and Maintain Compliance
In this exclusive report from eHealthcare Strategy & Trends, you’ll get a comprehensive look at the current privacy/tracking landscape in healthcare marketing. Through expert insights and in-depth
interviews, we’ll provide you with practical tips and strategies to help you navigate the complexities of privacy and tracking in your healthcare marketing efforts.
Focus on Mobile Strategy: Rethinking Mobile Strategy in Your Healthcare Marketing
In this exclusive report from eHealthcare Strategy & Trends, we examine the current landscape of mobile to find out what it takes to succeed and what healthcare organizations are doing to get ahead of the game.
Focus on Content Marketing: A Spotlight on Content Marketing Trends for Healthcare Marketers
In this exclusive report from eHealthcare Strategy & Trends, we highlight the many ways that content marketing is being used by hospitals and health systems around the country.
Focus on Artificial Intelligence: The State of AI in Digital Healthcare Marketing
In this exclusive report from eHealthcare Strategy & Trends, we examine the current state of AI usage in healthcare by sharing case studies and successful implementation practices from industry leaders and innovators.
Focus on CRM: An Inside Look at Today’s Healthcare CRM Landscape
In this exclusive report from eHealthcare Strategy & Trends, we examine the current state of CRM usage in healthcare by sharing case studies and successful implementation practices from industry leaders and innovators.
Collaboration: The New Gold Standard for Successful Healthcare Organizations
The pandemic had a silver lining. It took a wrecking ball to the walls that have separated internal departments within health systems. Organizations battling COVID-19 had to break down the silos, join forces, and learn to collaborate in new ways. These newly acquired skills are valuable in a post-pandemic world as well.
Health systems that forge internal alliances unleash their collective strengths and leverage competitive strengths to lead their organizations and the industry in innovation and transformation.
This report is a collection of our best articles on the value of collaboration, with interviews from healthcare leaders who have successfully built coalitions, worked across departmental lines, and brought teams together to accomplish what their organizations needed most.